Category Archives: Events

Russian Foreign Direct Investments in Europe and European FDIs in Russia

On the 3rd of July, during a networking event of ‘Dialogue Franco-Russe’, Mr. MINAEV will present an overview of Russian investments in France. For this occasion, we conducted a short survey. We measured the coverage in the Russian Media of ‘Invest In France’, ‘Invest In Germany’, etc. The results can be interpreted in three different ways : 1) France is a good buy for Russian investors 2) France is in need of money 3) InvestInFrance does a great job in Russia. All three options can be true.


Our next RussoScopie webinar will take place in September, on the 16th : registration is open. The topic will precisely be Russian Foreign Direct Investments in Europe and European FDIs in Russia. In the meantime, enjoy a pleasant summer.

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17 June (Webinar) Russia Banking Sector – Rosbank, UniCredit etc.

Register now for our next Web Seminar, which will focus on Foreign banks in Russia with an analysis of (for example) Rosbank and UniCredit general ecosystems. It will take place on the 17th of June (10AM London, 11AM Paris, 13AM Moscow).

A year and half ago, Emerval published its views on the sector. This seminar will be an opportunity to reflect about what really happened during the period 2012-2013.

Why is this important ? Foreign owned banks represent a massive share of total Foreign Direct Investments (FDIs) in Russia. The recent news show that operational risk is still significant and should be carefully assessed in valuing portfolios of investments in the banking sector in Russia.

We look forward to your joining the webinar and hope to make it an interactive experience.

La Retraite de Russie des banques de la zone euro. Vers une nouvelle Berezina?

Par Jean-Marc Brassac / 14/12/2011

Jean-Marc Brassac, spécialiste des marchés émergents de la société indépendante de conseil en investissements Emerval, brosse un tableau exhaustif de la situation bancaire russe à travers le retrait des grandes banques étrangères investies en Russie.

Le point sur les forces en présence.

Selon la banque d’affaire russe Uralsib (Source : Business New Europe, daté du 4 octobre 2011), les banques russes, au premier rang desquelles la principale banque d’Etat Sberbank, pourraient profiter des difficultés rencontrées par les banques de la zone euro (crainte de la contagion de la crise de la dette grecque, très probable récession dans la zone euro, contraintes liées aux règles prudentielles dites « Bâle III) et de la chute vertigineuse de leurs cours boursiers, pour acquérir leurs actifs situés en Europe centrale et orientale, et en Turquie.

Constitueraient, notamment, des cibles potentielles pour des opérations de fusions & acquisitions à moyen terme, les actifs des banques européennes suivantes : Société Générale (France), UniCredit (Italie), Raffeisen (Autriche) et le groupe belge KBC.
Plusieurs journaux ont ainsi rapporté le souhait de Sberbank de se porter acquéreur de la filiale de Dexia en Turquie : Denizbank. Cependant, Sberbank a récemment indiqué renoncer à cette acquisition, découragée par le prix élevé demandé (5,3 mds d’USD) et aussi par la crainte de se voir opposer un refus de la part du régulateur turc.

Au-delà des rumeurs, ce qui est certain, c’est que nous assistons depuis quelques mois à une retraite massive des banques de la zone euro, du marché russe de la banque de détail.
Un marché pourtant des plus prometteurs en termes de croissance. Qu’il suffise ici de citer un chiffre : seulement 24 % des foyers russes possèderaient un compte bancaire (Sources : Crédit Suisse / Bloomberg Businessweek).Cette retraite des banques européennes du marché russe de la banque de détail  est donc pour nous l’occasion de faire le point sur les forces en présence et de dresser à destination des investisseurs intéressés par le marché russe, un panorama du secteur bancaire russe, à l’heure où sont publiés les résultats au troisième trimestre 2011. […]

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27 May (Webinar) Russia Energy Focus – Gazprom and Rosneft

Register now for our next Web Seminar, with a focus on Energy in Russia with the example of analysing Gazprom and Rosneft general ecosystem. It will take place on the 27th of May (10AM London, 11AM Paris, 13AM Moscow).


Infographic : 2013-05-27_Gazprom_Rosneft.pdf ; 2013-05-27_Gazprom_Rosneft2.pdf

Why it’s important?

Energy demand in emerging economies is increasing rapidly, particularly in China and India, and, according to the IEA2, this could result in global energy demand increasing by 40% between 2009-35, It is estimated that 90% of the growth in energy demand over this period will be in the non-OECD countries and that the absolute growth in natural gas demand will be nearly equal to that of oil and coal combined, with trade in natural gas nearly doubling. Estimates indicate that global investments of some $38 trillion in energy infrastructure are required over this period.
This will have implications for both Russia and the EU. The EU will account for a shrinking share of global fossil fuel markets. Emerging economies, particularly to the east, will become more prominent in Russian exports. Domestic factors also come into play, with the contribution of oil and gas to Russia’s GDP expected to decline from 24% in 2011 to 15% in 2035. In the EU, the transition to a low-carbon energy system will limit the growth in the use of fossil fuels.

Price volatility in oil and also in gas markets has increased over the past decade. Shale gas and other unconventional oil and gas sources have become potential important new sources of supply. The greater use of liquefied natural gas (LNG) will make gas markets increasingly global with transport more independent of pipelines.

Further reading : our presentation at the Seminar “Energy & Russia” on Feb 29th 2013 (Paris).

Russian Business Data

We provide financial institutions, corporate clients, governmental bodies and consultants with databases, innovative tools and robust integration patterns to implement an effective business intelligence strategy focused on the Russian market. Read about our professional tools, INTEGRUM Russian Media Monitoring and Russian Business Data.

Read the presentation here: 20130527_GapromRosneft_Webinar.pdf

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06 May (Webinar) Business intelligence for Economic diplomacy

Our next webSeminar will take place on the 6th of May (10AM London, 11AM Paris, 13AM Moscow) and will cover Business intelligence, in the context of Economic diplomacy.

Economic diplomacy deals with the nexus between power and wealth in international affairs (1)

Economic diplomacy not only promotes the state’s prosperity but also, as occasion demands and opportunity permits, manipulates its foreign commercial and financial relations in support of its foreign policy – as in the case of US/UE sanctions against Iran. Accordingly, economic diplomacy is a major theme of the external relations of virtually all countries. At home, economic ministries, trade and investment promotion bodies, chambers of commerce, and of course foreign ministries, are all participants in economic work. Current trends include increasing collaboration between state and non-official agencies, and increased importance given to WTO issues, the negotiation of free trade and preferential trade agreements, and accords covering investments, double taxation avoidance, financial services and the like. Abroad, embassies, consulates, and trade offices handle economic diplomacy. The main focus is on promotion, to attract foreign business, investments, technology and tourists. Economic diplomacy connects closely with political, public and other segments of diplomatic work. 

Currently, business intelligence (BI) is a corporate toolset – not a diplomatic one

Governments gradually take interest in the practices of the corporate world (organization, tools and methodology). Young computer-savy diplomats use Twitter and LinkedIn, VK in Russia or Sina weibo in China. Implementing heavier tools, such as Customer Relationship Management (CRM) or BI to improve the efficiency of the Economic diplomacy remains a challenge. Some diplomats are already familiar with all-in-one databases combining media information and data about companies and decision makers (such as Factiva Dow Jones or LexisNexis). INTEGRUM is a similar all-in-one database focused on Russia and the CIS.

Russia : a large emerging / re-emerging market and a looming competitor

Russian (and the CIS) is already a large market – but not an easy market: there is competition for it.

It is a world class player in the field of commodities (energy, metals, agriculture). In some industrial sectors, such as the nuclear industry, it is already a fearful competitor.

Do not overlook Russia ; and get the right tools for an efficient Economic diplomacy.

Read the supporting presentation here: 20130506 EconomicDiplomacy


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2013-04-24 Nation branding, place marketing to attract Russian tourists (Seminar)

Our next weekly webSeminar will take place on the 24th of April (10AM London, 11AM Paris, 13AM Moscow) and will cover Nation branding, place marketing and attracting Russian tourists.

What are the expectations of Russian tourists?

Atout France, the French tourism promotion agency, expects 1.2 million Russian tourists to visit France in 2013 and published an extensive study of the profile of those visitors. The DGCIS also published an extensive statistical analysis of the adequacy of the offering with the demand of foreign tourists, broken down by countries – including Russia and the other BRICS. But if that’s too much information, you may want to read an outdated but crispy Portrait of a Russian Tourist in Paris by Dr Alexandre MELNIK.

No doubt that other international destinations -Germany, Great-Britain, Turkey, Dubai, China- look with interest at this same population of middle-class or wealthy Russian tourists.

Dubai’s Department of Tourism and Commerce Marketing has been extremely successful in using dedicated channels such as Aviamost to promote its strong brand in Russia and the CIS.

Touristic Destinations Interests France vs. Dubai (2013)

If we trust Google Trends to give us a clue about the Future, Dubai could overtake France as early as 2015 in terms of overall interest by internauts.

What about Paris: can we see a similar trend, looking through the eyes of Russian media?

Dubai vs Paris - a Russian Point of View

Russian interest in Paris remains very strong, but we see a growing interest in tourism in Dubai. Also, it seems that when the Russian economie does well (ex. pre 2008 crisis), the interest of Russians in Dubai -as a shopping and business destination- tends to rise.

The country image drives the tourist’s expectations.

During our seminar, we will introduce nation branding and place marketing. We will show how the BigData, and Russian media monitoring in particular, can be used to follow trends and measure the effectiveness of your marketing strategies. For example:

-In the eye of Russian people, are cities like London, Paris and Dubai associated with Business or Leisure ?
-How much are countries like Spain, Italy, France associated with Arts & Culture?


INTEGRUM professional databases cover Russian newspapers, magazines, teletypes of information agencies, analytical and statistical bulletins, texts of laws, decrees, blogs etc.

To donwnload the presentation : 20130424_RussoScopie_NamSor_Tourism_vF

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19-Feb-2013 Geopolitics of Energy & Russia Seminar at ENS Paris

In February this year, we co-organized a geopolitics seminar at ENS Paris with University Paris 1 Panthéon-Sorbonne and EvolutionEnergie. We invited Anne-Sophie CORBEAU a senior gaz expert at the IEA, and Iouri VIROBIAN President of Gazprom Marketing and Trading France, to share their views on the gas market.

Program (in French) : 20130219_SéminaireEnergieEtRussie_Programme

Presentations (in French) : here

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